X by Benzo

Benzo wanted to reach homes directly. The work had to create X by Benzo, a distinct e-commerce brand and store at xfurnishing.com, that could sell online without diluting the Benzo name.

• A direct line into the home.
• A distinct brand that protects the Benzo name.
• Each piece feeling considered on a screen, never commoditised.

• Identity
• Product art direction
• E-commerce storefront

X by Benzo built as its own brand: identity, art direction, and a storefront designed to make each piece feel considered on a screen.

An e-commerce brand that sells furniture like an object of desire, at xfurnishing.com.