Biography

My name is Basel Elkafafy, but most people know me as DevBoy. Born in Cairo in 2006, I started building websites at 15 and quickly fell in love with turning ideas into real businesses.I founded DevBoy, now one of Egypt’s leading Shopify agencies, helping 70+ brands generate over $24M in revenue through custom, high-performance e-commerce experiences.
Later, I founded Paw & Joy, a pet supplies brand inspired by my passion for building not just stores, but lasting value and relationships. For me, entrepreneurship is about more than profit — it’s about growth, trust, and impact.